Privacy Policy
Last updated: April 2026
Who we are
UsefulInSeconds.com is operated by a UK-based sole trader. If you have any questions about this policy, please contact us at: [email protected]
What data we collect and why
We do not require you to create an account or provide any personal information to use this website. However, the following data may be collected automatically:
- IP address — used solely to detect your approximate country for the purpose of setting a default currency and measurement system. This is processed in your browser via a third-party geolocation API (ipapi.co) and is not stored by us.
- Cookies and tracking data — if you consent, Google AdSense may set advertising cookies to show you relevant ads. See our Cookie Policy for full details.
- Usage data — we may use Google Analytics to understand how visitors use the site (e.g. which tools are used most). This data is anonymised and aggregated.
Legal basis for processing (UK GDPR)
Where we process personal data, we do so on the following legal bases:
- Consent — for advertising cookies and analytics, where you have accepted via our cookie banner.
- Legitimate interests — for basic site functionality and security.
Third-party services
This site uses the following third-party services which have their own privacy policies:
- Google AdSense — displays personalised advertisements. Google may use cookies to serve ads based on your prior visits to this and other websites. You can opt out at google.com/settings/ads.
- ipapi.co — used to detect your country from your IP address. No data is stored by us from this service.
Your rights
Under UK GDPR, you have the right to access, correct, or request deletion of any personal data we hold. As we hold no personal data beyond what is described above, most requests can be satisfied by clearing your browser cookies. For any other requests, contact us at [email protected].
Data retention
We do not store personal data on our servers. Cookie data is retained according to the policies of the respective third-party providers (Google, ipapi.co).
Changes to this policy
We may update this policy from time to time. The date at the top of this page will always reflect the most recent version.